A few suggestions

I have to agree, the leaflet is very poorly put together and very amateurish.
A more professional approach is needed and that necessarily does not mean spending anymore money.
It look like it has been put together by a child.

The club should give serious consideration to the image they want to portray before releasing this leaflet.
Remember, this is to sell the future of Runcorn Linnets FC and the Future of football in Runcorn, not to sell a fridge magnet or tomobola.
Perhaps a new leaflet could be put togetehr in conjunction with on of the business Marketing courses at Halton College?

Do you want the people of Runcorn and the Business's of Runcron to "Buy in" to this project, or just the same few fans giving a few pence here and there?
Encourage people to give the money to the cause, rather than the simple begging bowl approach that this current leaflet portrays.
Make the leaflet attractive, make people want to become involved, not simply handing over money, as they can do to any charity. The Runcorn FC beg beg and more beg approach should not be used, as this current leaflet does.

Whats needed -
1 - A punchy strap-line.
Something along the lines of "Football's Coming Home", is a lot more appealing than the boring "Runcorn Linnets New Stadium Project". make people sit up and notice straight away.

2 - History and Tradition.
Sell the clubs past and its future.
Mention that the club was born out of Runcorn Football Club, one of non-league footballs most pinacle names. Paint its history and the benefits it brought to the town.
Winning the alliance, 3 Wembley appearances in the FA Trophy Final, 5 Cheshire Senior Cup wins on the run. Consistently in the proper stages of the FA cup, puting the towns name on the global map.
Most people reading these leaflets wont know the history and how big the club used to be.

3 - The aims of the club.
To get Runcorn playing at the top level of non-league football once more.

4 - The benefits of the new stadium.
Not just a base for the football club, but a community facility offering sporting facilities, social and community centre, creating local jobs.
To incoporate an expansion of the club into both Junior levels and Womens football within Runcorn.

5 - The Stadium.
Dont just say Unibond Prem standard. State, "Intitailly built to Unibond Prem standard, in order to achieve the short term playing aims of the team, we hope to build a stadium that can be adapated to the teams aim rapid progression" (This shows the ambition) Mention the number of seats, covered terraces and then state about initial design.
Have the plans for the stadium on public show in the Halton lea library and the Brindley. Create interest.


Now to the sell.
Come up with some imagination.
A decorative Ground Funder Board is hardly an encouragement to part with £500.

Commemorative brick or paver? How boring.
Give it some marketing sell. The price is also too expensive how about.
"See your name on the Linnets Legends walkway. A Unique opportunity for fans to see their name engraved onto a brick paver and sat alongside the names of the Linnets top 100 ever legends. This Legends walkway will lead to the stadiums entrance and will be a lasting tribute to both the Linnets legends and You"
Legends can have their name in Gold writing. th official site can run a poll to determine top 100 legends. Also, as stated in other post, set price at £50

Ditch the Roll of honour, its derogatory to the initial roll of honour set up to get the club up and running.

Have some info on The Tote, stating that money is given direct to the ground fund and that supporters have the chance to win weekly. (Give people something back for their money and let them see this).

State what the £250,000 needed will get. State that money will also come from Football Trust etc, to show that other organisations support this.

So come on, show people that Runcorn FC has a future in Runcorn, think about how shite the current leaflet is and look to achieve your aims.

PS - On posters such as the Golf Event, dont state hat Runcorn Linnets FC was born out of Runcorn FC Halton. State that it was born out of Runcorn FC. People didnt like the Halton part and the FC halton was not evident when the team was in Runcorn.