Re: £5 per shirt

Its not all about profit.
Whats better selling 10 shirts with a profit margin of £10 or selling 20 shirts with a profit margin of £5?
They both equate to the same profit, but you have sold another 10 shirts, which in turn means 10 more people wearing your shirt and greater awareness of both the club and the sponsors who pay to have their name paraded around on walking advertisement boards.
You also benefit from greater economies of scale and bargaining powers from selling more shirts. Cost of stiching and printing is reduced if you buy more, cost of purchase of shirts is reduced if you order more.

In truth though, the same people will buy the shirts no matter what the cost.
The club will sell to the same people most seasons, its not like they are hanging on the peg in JJB for people to purchase.
You adult replica shirt wearer is usually someone on a lower income, who cares little for appearance and considers the item a socially acceptable fashion item. Given the colour scheme of the Linnets shirts, they are not exactly the best colours to match with a pair of jeans, one of the reasons that the England National Team now where a white Polo shirt!