I've printed off your presentation and images ... haven't had enough time to absorb them yet, but I will have some time this weekend. Needless to say, no erudite and pithy comments yet. However, I did want to mention that, during my initial scan of the presentation document, I was reminded of a Webreference.com article called "Persuasion and Web Survival," wherein the author discusses six factors that influence humans to comply with a request. It seems to me that while your thesis focuses on storytelling (not to the exclusion of other web-relevant topics, of course), persuasion is a goal that is not mentioned.
Part of storytelling, to my mind, is believability; and sometimes that requires persuasion. Another part of storytelling interactively is, of course, dialog: a play on stimulus to reaction and making that part of the story experience. But we can't ignore that, for websites, there is always the business reason for a site's existence, so persuasion (a harder term than I would choose for 'influence' or 'affect toward a mutually rewarding goal') exists in some form, whether ethereally or obviously.