We are starting a new franchise of our coffee shop in Vancouver. Most of the people around there would not know about our coffee shop. So we are planning to advertise our shop so that more people would know more about it.
We have heard of experiential advertising (http://www.grassrootsadvertising.com/what-we-do/experiential-advertising-solutions/), one of my friends had also suggested us to do it he said that it takes place in the public sphere and also we can also do experiential advertising campaign online using mobile and digital tools to engage potential customers. But we are hearing it for the first time and don’t know more about it.
We are in search of a good experiential advertising in Vancouver. So would like to know if, anyone knows any company which does this? How much it costs?
Looking forward to your suggestions.