LOS ANGELES, July 18, 2008 /PRNewswire via COMTEX/ -- SHOWTIME has picked up LOCK 'N LOAD, a new half-hour, six-episode reality series, it was announced by Robert Greenblatt, President of Entertainment. On the heels of the U.S. Supreme Court's recent ruling on the 2nd Amendment which reinforces every American's right to bear arms, this show is a fly on the wall at "The Shootist" gun store in Englewood, Colorado, where salesman Josh Ryan is always in full-on pitch mode -- and the steady stream of customers never stops. And for every gun sold by this expert gunslinger at this family-owned store, there's a fascinating story and a fascinating buyer to tell it to him: the new parent who wants to protect his family; the teenager who's an expert hunter; the 30-something woman who feels a little more at ease with a revolver in her purse and the avid collector who simply has a fascination with guns of all kinds. There's even a shooting range in the basement to try out the merchandise before completing the sale. The show will debut in 2009.
LOCK 'N LOAD doesn't take sides or argue a political perspective. Instead, viewers on both sides of the issue will be able to watch Ryan, a born salesman, wield his patented quick-draw humor and inherent likeability in each exchange, making jokes and big-ticket deals over the blasts echoing from the firing range down below. And all is done before hidden cameras which will only be revealed after the transaction is completed in order to insure a particularly candid and compelling point of view. America is and will probably always be fascinated with the gun culture in our country and this show will help to explain why.
http://www.marketwatch.com/news/story/showtime-armed-new-reality-show/story.aspx?guid=%7B51DDEA81-1B56-42C9-BA2B-F55439263F5F%7D&dist=hppr
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You can choose a ready guide
In some celestial voice.
If you choose not to decide
You still have made a choice
You can choose from phantom fears
And kindness that can kill;
I will choose a path that's clear-
I will choose free will
- "Free Will" - RUSH
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