Toyota Tacoma Dual Cab (Hilux) Ride To Stiff...???

I just got a 2003 Toyota Tacome Dual Cab, i'm in Los Angeles, CA that's what it's called here, looks like the Hilux is it's non-american name.
Did anyone notice that the ride was really stiff ?
Maybe it's just me, but i think the ride is way to rough. Has anyone else gotten this problem, or has anyone done anything about it ?
if so, please e-mail me.

thanks.
slav.

polvadis@yahoo.com