Telemundo triples original programming load
Telemundo is ramping up its original programming with help from a certain well-known derriere. The NBC-owned Spanish-language network said during yesterday’s upfront presentation that it has booked 600 hours of original programming, 200 more than last year. Roughly $100 million will be committed to the new novelas and reality shows, many of which will be produced at the network’s new Miami office. Telemundo will get some star power with a multi-year deal with Jennifer Lopez’s Nuyorican company, which will produce at least one novela and maybe a variety show. Telemundo will air at least 100 hours of Olympic coverage, including baseball, track and field, and soccer, next year. New programs include novelas “Amores del Mercado,” “Medico de Familia,” “La Ley del Silencio” and “Alma Herida” and a “Bachelorette”-type program called “La Cenecienta.”
