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Building Websites

August 20 2002 at 2:47 PM



I was just about to purchase Site Build It, at , because I have recently bought some other Dr. Ken Evoy products in the last few weeks and have been very impressed. Site Build It is supposed to build a special "theme based website" and also offers search engine optimization etc.

All of Ken Evoy's books clearly indicate that a website should be based on a theme (eg. Golf) and have many, many related pages that are linked to (via text links and nav bar links)the home page and other pages. Anyway, he explains that a website must offer a great deal of content and recommendations of products, but, no hard sell etc. Also, the copy must be clearly benefit related, based on what your target customer wants (not needs).

Anyway, the first thing that hit me when I started reading his books (eg. Make your Site Sell, Make your Words Sell), was that, as he seems to indicate, Mini Sites that sell only (only a few pages in size), should be avoided at all costs - very contrary to what I've read at some other popular sites, but, it seems to make sense. Apparently, people do not want to visit a site to receive a hard sales pitch - they go to a site for information, first and foremost. So, that is why a very soft sell (or Preselling) is necessary to have a good conversion rate and not scare people away.

However, the price is around the $349.00 US. ($500.00 Canadian) level, so, I thought I might as well ask some experts what they think, before I spend a large amount of money (large to me anyways).

I'm sure it is incredibly good like Site Sell's other products, but, I just thought it couldn't hurt to ask. If anyone is using it, or anyone has any comments, please let me know.

Thank you very much in advance.

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