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If you publish an online manual...

April 24 2003 at 4:46 AM
Martha Retallick 


Response to Success with offline manuals

...you may find that people start asking you for an ink-on-paper version. That's been happening with my Postcard Marketing Secrets e-book. I get several "Can I purchase it as as hardcopy?" requests a month. That's telling me that it is time to diversify my offerings, and I'm working on that.

In addition, one of my customers, who is a printer in the Cincinnati area, asked if he could make hardcopies of my PDF e-book for a postcard marketing seminar. I agreed to that offer, and I understand that his seminar went quite well.

So, the moral of this story is: Go ahead and produce your work in digital format. Then be open for opportunities to expand into other formats.

Martha Retallick

Grow your business with direct mail postcards!
It's easy, affordable, and FUN! Learn how at:
http://www.PostcardMarketingSecrets.com

 
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