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You're looking for a free automailer?

August 7 2003 at 1:13 PM
Martha Retallick 


Response to Looking for an automailer

 

You might want to reconsider that idea. Why?

Many people have found that free Internet-based services have a way of disappearing without warning. Reason: Companies are finding that giving away their services is a pretty tough way to make money.

So, as tempting as "free" may sound, you need to ask your service provider what their business model is. Are they making money by gathering all kinds of data from your subscribers, then turning around and selling it? (If I were a subscriber, I certainly wouldn't appreciate that.)

Or are they offering a free trial of their services, one that you'll have to start paying for in 30 to 60 days? If so, you'd better build the cost of ongoing payments into your business plan.

Hope this helps!

Martha Retallick

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