I am happy Robin echoed my thoughts exactly about the state of sales letters on the web.
We are all taught "long is better" but since I changed my former product and former web site for what's currently on http://www.TopPRSecrets.com
, I've found Robin's concerns on your site to be valid.
First, this type of sales letter makes one seem like a "fast talker." With my old site, I sensed people had the image of me as a teacher of sorts, eager to be of service. More trustworthy.
The sales letter took me two whole weeks, over twelve hours a day, to create. I had to go over the product with a fine tooth comb and find all the benefits and values.
While I'm very proud of the product and feel the value is tremendous, I'm beginning to feel this sales letter/web combo isn't portraying me correctly as a top conference speaker and expert in my field.
I'll be changing it soon --- perhaps creating a link for the 14 page table of contents instead of keeping it on the same page, taking away the blue and bold.
Any thoughts are welcome!
wonder whether consumers are becoming so accustomed to the overlengthy sales blurb that they turn off. I know I read the headline and then scan through the hype to find out what the item is worth and how it is delivered.
Your letter looks typically like the many others on the web. Of course, some big names say the long letter is preferable. I wonder about that.
Also, people are becoming wary of exaggerated statements (hyperbole) like losing up to 1042%.
The 'listen to me, I've discovered the truth approach' might be trite these days too. I wonder whether a scenario-based approach might be better.
I know this is not a comprehensive evaluation, but just some immediate impressions.
If you provide me with a free copy of the ebook I'd be happy to review it's format, function and grammar.