Before I answer, go to:
http://business.speedsuccess.com/bootcamp
and subscribe there. You'll get jaw-shocking useful information regarding
mail order there.
Where do you get your names?
Other than searching for in search engines for: "direct mail leads"...
you will get them from mailing houses.
How do you find mailing houses?
2 Solutions:
1) Buy a magazine that's realated to your product. This magazine
obviously must allow people to place their ads inside them.
At 5 last pages, you will get their contact number and how
to get their leads.
2) Look in the yellow pages for: "Mailing house" OR "Direct Mail Leads"
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How many times do I mail to my list?
Based on studing the greatest direct marketing experts, I can tell you
that an optimal marketing campaign sequence can be spaced out in 7-14 days.
And the most valuable campaign you can add is: Personally calling them one
day after they get the letter.
My typical marketing campaign is:
Day 0: Send out letter.
Day 7: Send out postcard
Day 14: Send out email (if I go their email)
Day 21: Send out letter follow up #1.
Day 23: Call them and ask them if they got it and if they have any questions.
Day 30: Send out a second postcard.
Day 37: Send out letter follow up #2.
Day 45: Call them (this time be more helpful so they can get comfortable with you.)
Now the question is, how do you know when the customer is no longer valuable
to you? In other words how do you know when to stop sending them the campaigns?
The answer is you STOP as soon as you think that the pattern is not
profitable.
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Best,
Andre Vas