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Hope Your Wife Doesn't Come Round To Beat On Me...

March 5 1999 at 9:59 AM
 


Response to Here's My Wife's Design Choice... You Decide!

...but I like the color version Joe. IBM-blue...great confidence building color.

However, the curious thing is - does it really matter in the end? Look at someone else's efforts, like Mike Enlow's site, and you'll see a plain vanilla grey background, black/blue type, and a design which obviously needs a makeover by Martha Stewart.

But the guy claims to make millions from his stuff. So who cares about the aesthetic side? Your happy marriage should be the governing factor here :-)

I have a personal opinion about your general offer and the way it is presented. I think you should forget the intro blather - as good as it is - and go straight for the jugular...that of your offer of a 30 minute site critique to the first 10.

That's a powerful motivator which should get the hordes clicking madly on your ezine sign-up button (you WILL have one, won't you?).

After the offer part, THEN list your qualifications - but as backup as to why they should do business with you, rather than the millions of others.

And again - put more of yourself into the copy, rather than making it a list of bullet benefits. Anyone can write these...just look at any site. But they can't replicate YOU, your experience and unique look on the world. That's the buying clincher.

Ken Silver
^^^^^^^^^^^^^^^^^^^^^
Digital Book Author: "How To Make $100,000 A Year Part-time Creating How-To Manuals"
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Join The Profit Rush To The Next Century...Put Your Manual Online Now! Visit: www.ksilver.com

 
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