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About BookLocker's Returns Policy...

February 2 2000 at 6:12 AM

Response to The Marketing Mix For Nil Returns...


Just a further comment about returns with a website I recently bought from:

They sell e-books without a return policy. Actually it is there, but loosely defined in a pleasant, user-friendly sort of way. This is the first site I've seen that actively discourages returns, but I don't know how it affects their business.

Here's what they say in their FAQ:

"...Q.What if I buy an eBook but decide I don't want it?
A. Since eBooks are electronic and not "returnable", we do not issue refunds except in the case of an order incorrectly filled or when a customer truly can't open and read the ebook they purchased. If a customer spends several hours at their computer and still can't figure it out (hey, we're not all techno-geeks), we're happy to refund their money."...

This site is well designed and gives a good feel about buying e-books from them. Worth a look.

Ken Silver.

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