K E N S I L V E R O N L I N E
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Your Profit Tool For Success On The Web!
5 March 2001
I've opened an exclusive special 'inner circle'. The
insider's Silver Circle is a members-only club... a
personal service where I advise you how to make
your net business wildly successful...
... the same methods that brought me in over
$13,000 in one week a while back.
I open up my secret reserves as never before,
giving out info that I use - but haven't ever revealed
til now... the REAL secrets to web success.
See the Insiders Silver Circle website at:
"Quick Checklist For Increasing Sales"
By Ken Silver
5 March 2001
As a business website owner, you have to find ways to
establish and build trust with your prospects and buyers.
To do that, you need these essential items on every one
of your selling websites - each contributing to building
the all-important trust between your prospects and you:
1. Your photo on your web pages. Look at my sites and
see how many photos I have there. My face peers out
from most pages. It's still the best way to instill
confidence into your readers.
2. A list of your offline associations. I list my affiliation
with the Self-Publishing Association of New Zealand.
I've been to their meetings, met with the members there,
they know my face. The best way to back your
authenticity because it links with other real people.
3. Your diplomas and qualifications. Don't be shy...
modesty doesn't make sales in any business. Pull out
all the stops and list as many professional quals as
you can remember.
4. A long-standing forum. Start now so you can make it
long-standing in a year's time. A forum or discussion
board is really the only way for prospects to know
your longevity on the net. And longevity means trust,
just like living at the same address for decades does.
You also need to increase your prospect's short-term
trust. You do this by:
5. Answering your mail promptly. Enough said.
6. Answering your forum posts quickly, and without
ducking the hard issues,
7. Fulfilling your guarantee obligations promptly.
8. Making sure that none of your statements conflict. On
the net it's easy to say you're sold 100 units so far, but
someone picks up on another discussion where you say
you've sold 200. Doesn't matter that there is a couple of
months between your answers. Best to answer by
saying "100 sold up to March 2001" and make it clear.
Trust builds sales. In fact, I would say that without trust
you'll have none! Or at best, a high returns rate.
Shorten the odds by adding these essential trust items
and you'll increase sales for sure. I've done it.
To your web success!
Doing business online since 1996
Copyright İ 2001 Ken Silver Publishing.
All rights reserved.
WANT TO USE OR REPRINT THIS ARTICLE?
You can use and distribute the article above with my full
permission providing you include the following information:
Ken Silver is the author of best-selling "eBOOK SECRETS"
and the developer of the automated Ezi range of products
- the easiest way ever to get your business on the net.
Go to: http://www.kensilver.com
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