Celeste - I know MANY ebook writers who are certainly
not expert writers and have been extremely successful.
When people purchase ebooks (or tangible books for
that matter) written in the non-fiction field, they
are by and large looking for subject matter expertise,
which you have already stated you have.
Here are a few tips I have learned that have done
well for me. Remember, your writing style will not
affect your sales, but will impact your return rate.
As long as your content is good and your style
personal, your return rate is likely to be very low
1. Write as if you were talking to one reader. Tell
them a story - introduce the conversation, provide
some benefits to why they should listen to you,
clearly lay out what your book will do for the reader
and break your information into a series of steps or
2. Blueprint your book first. Start with a series of
questions you know your readers will want answered -
then separate these into further questions within
chapters. That way, when you go to write from your
blueprint, you will address the most pressing issues
in your reader's minds.
3. Go back and edit after for the standard spelling,
grammer, replacement of the word "that" - it can almost
always be taken out.
4. Just do it - it's always much easier to edit complete
work than to edit as you write.