If I were to ask you the most important factors in building a great business, be it online or off, what would you say they were?
Many would quote the four basic principles of success on the Internet which have been laid out many times.
Have a great product
Create a web site that sells
Accept credit cards
Automate the whole process
Now these are all mechanical things that can be learned and skills that can be developed. There is however one factor that has to be present for sustainable growth and success that quite often is overlooked.
At one time Andrew Carnegie was the wealthiest man in America. He came to America from his native Scotland when he was a small boy, did a variety of odd jobs, and eventually ended up as the largest steel manufacturer in the United States. At one time he had forty-three millionaires working for him. In those days a millionaire was a rare person; conservatively speaking, a million dollars in his day would be equivalent to at least twenty million dollars today.
A reporter asked Carnegie how he had hired forty-three millionaires. Carnegie responded that those men had not been millionaires when they started working for him but had become millionaires as a result.
The reporter's next question was, "How did you develop these men to become so valuable to you that you have paid them this much money?" Carnegie replied that men are developed the same way gold is mined. When gold is mined, several tons of dirt must be moved to get an ounce of gold; but one doesn't go into the mine looking for dirt -- one goes in looking for the gold.
That's exactly the way we netrepreneurs need to view our people. Don't look for the flaws, warts, and blemishes. Look for the gold, not for the dirt; the good, not the bad. Look for the positive aspects of life. Like everything else, the more good qualities we look for in our people, the more good qualities we are going to find.