How to create demand for a product people have never heard of?
Posted Nov 7, 2003 1:17 PM
I'm working with a gentleman who's selling what I think is a unique and very cool gadget... an arm rest for trucks, SUVs and vans.
Would like some ideas how to drive traffic to his site. (Http://www.road-rest.com) If you're an innovator, it IS difficult to market a product without a huge budget. People don't know to look for this in search engines because they've never heard of such a gadget in the first place.
I'm thinking that press releases would be a good way to go for him but would love other ideas.