Here's a report today by InfoBeat [firstname.lastname@example.org] that will have a few owners of unique domain names getting out their pocket calculators...
LOS ANGELES (AP) - What's in a name? At least $260,000 so far, and
maybe more than $1 million if the name is Drugs.com. Eric MacIver, a
21-year-old Internet entrepreneur in Mesa, Ariz., stands to reap the
windfall from drug companies' bidding for rights to the Internet
domain name to which he owns the exclusive rights. Intense bidding
under way for the name highlights the competition among companies
seeking the right name to lure customers in the increasingly crowded
world of electronic commerce. By Wednesday afternoon the highest
confirmed bid was $260,000, but several large drug companies and
well-heeled speculators have expressed an interest in bidding before
the auction closes Friday evening.