One scatters your efforts, one aims straight for a particular target. And, the key is hitting your TARGET market.
Do you want to place a specific, targeted ad in front of a widely diverse group of people - who may or may not be interested...
or do you want to place a specific, targeted ad in front of people who are reading a targeted magazine, in your field of interest, and who are already proven to be interested in your offer?
This is a no-brainer.
If you were selling a special kitty litter, would you advertise in Reader's Digest, or Cat Fancy??? Which one would give you the best "bang for your buck???"
Matter of fact, if you'd check the SRDS for magazines, you could probably find one that's even more
specific to your market.
I sell a couple of ebooks and a service. Do I want to post on every business forum on the net just because I have something they might
No - I have very specialized
ebooks, and a very specialized
service. My target market is those people who want to create their own ebooks, but don't know how. I can help those people. So, I choose to visit and post only on very targeted boards - those specific boards that are going to draw the target market I'm trying to reach - and who ask questions that I can answer for them. (Yes, this is one of the few boards I visit regularly.)
Choose your target and aim for the bullseye.
(Come see my new
Word eBook Templates!)