Hi Ken,

I noticed that you give customers plenty of alternative methods for purchasing your e-book, if they don't want to order online with a credit card.

Can you give us a percentage breakdown of how many of your customers pay by each method:

- online credit card
- call center
- fax
- snail mail travellers check
- western union
- other

Just curious to see if it is worth setting up alternative payment methods. Your thoughts in hindsight? And I'd welcome the opinion of other forum contributors too.

Thanks,

Robert M.

Hi Robert,

The alternate payments play a very small part--barely 1% of all sales. But they are essential for the reason that the more options you offer, the more substantial your business appears. And that makes for greater purchasing confidence by the buyer.

After all, the buyer figures if you have gone to the trouble of setting up and using a call center for card processing, you won't be a fly-by-nighter.Perception is everything in an online business.

Hope that helps you.
Ken Silver

I just started testing an "abandoned order" process on one of my websites. I collect the purchaser's email address then redirtect them to the regular order form (ClickBank). If they end up not ordering they automatically receive an email that gives them the regular order link plus more order options (including a call center)

Very few take advantage of the alternate order options but since adding them to the email I have noticed over all orders are up.

James

You might even want to consider two different forms of credit card payment. Eg: Paypal and 2checkout.com or Paypal and your regular merchant. We've had dozens of instances, where the payment didn't go through one credit card, but worked flawlessly on the second system. And here's another tip.

Right next to the payment button, we put in the words:
If you have any problem, or your credit card doesn't go through, please email us and we'll call you. This has resulted in quite a few people emailing us.

If you want to see the page I'm talking about:
http://www.psychotactics.com/hiddenlink.php



Sean - Moderator
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