You may be interested in seeing what I'm doing now. It launched yesterday and has exceeded my target already. I used brief teaser copy in my newsletter along the lines of:
"Got a minute? Because that's all the time you need to start my new secret project.
Get there quick and see what the fuss is about: http://www.lotto-secret.com/
That's all this issue.
Are you still here?
Go, go, go! http://www.lotto-secret.com/
The website is based on a viral ebook, "Lotto Secrets Revealed" which is available from http://www.lotto-secrets.com
(a slightly different URL). So far over 7,000 have read it in the first 6 weeks, and I saw a 25% increase in sales from it overall.
If anyone wants more information on any part of this project, ask your question here - I'm happy to share.