When I downloaded a PDF explanatory brochure from a bank's reward program recently, I found a really well designed, graphically rich ebook formatted to be read online like a PowerPoint slide show.
Of course, it wasn't something completely new to me, but when such conservative organisations as banks become techno-savvy, there's a message there for those of us who publish online.
I think the message is this: produce your documents in two formats ie, one as a slide show for online viewing and the other in standard A4 or Letter size. That way, it's easily read online and can be printed for those who require a hardcopy.
But, don't use PowerPoint standard size pages and just produce a PDF document. Your page size needs to be a bit smaller (height) to fit the usual monitor screen size. This can also be achieved by setting the open screen in PDF.
My Capability Statement has just been updated and is in the abovementioned format if you'd like to see an example. Go to http://www.dwave.com.au/DWAVE_Capability_Statement.pdf