THE PROFITABLE POWER OF A DEADLINE
>From Ken Silver.
The following information could be the most important selling
revelation you'll find anywhere.
Why? Because I consider it the most essential success
component of every website...and I know it's something that
almost no-one else does on their site.
As I trudge from 'selling site' to 'marketing site'- I find
this one thing lacking in almost every case.
If this single, powerful feature
was added to each of these
sites, their sales would ROCKET!
It is a simple strategy that is practiced by very few, yet
acknowledged by many when they read about it.
It is: The Deadline.
Not just any old time restriction you put on your order form
when you feel like it, but a believable, definite, linked
"stop & buy" sign.
If your deadline is not believable, by default nor will your
selling text (copy) be either. There is a transference that
can ruin your carefully planned credibility if you're not
So how do you contrive a deadline...one exciting enough to make
your prospects salivate, and then go for your offer?
The secret is the way you link it to your offer.
When you say on your site, "this offer expires in 5 day's
time," that's a start. It's not the most perfect or credible
deadline, but it starts putting the concept into your
prospect's mind that you are limiting your product.
The key to making that date believable
is to give a reason for the time restriction.
EXAMPLE: In your ezine or on your site, tell your prospects
you have lowered the price for a *limited time* only.
My latest Info-Publishing Knowledge Pack offer has a strong
deadline AND a believable reason: our dollar has strengthened
against the American dollar. That means our dollar buys less,
and I'm losing money on every sale.
So to stop the loss, I'm putting the price up, from US$39 to
US$47, (for manual only - without my Consultation Commitment), in a few day's time.
This is the best reason possible at this time. It has already
produced a flurry of sales from people who want to beat the
price rise before the deadline runs out next Thursday 20 May.
If you want to beat the price rise too, order straight from:
Or go to my home page for more information at:
SCARCITY VALUE WORKS!
Reinforce your deadline by restricting the actual numbers of
the product you sell.
In mail-order you can do it easily by simply 'running out'
of stock before printing a new batch. Sell the old stock
at your current or special prices by telling your prospects
that only 20 (or whatever number you have left) remain at the
Here's another variation on this theme:
I had manuals I couldn't sell at full price because of a typo
(a typographical error). Two of the contents page numbers were
wrong, because I had added more text and not made the page
So out went 25 preprinted manuals at a third off the price.
Perfectly good material, but with a tiny blemish that made
it unsalable at the original price.
But you can't do this with digital delivery. So here's how
we figure another way round it...
A DWINDLING SUPPLY CREATES A BUYING FRENZY!
You restrict your e-products by releasing limited numbers.
My Authorised Reprint Rights are a perfect example...
I started with only 20 Rights available...that number was never to
That makes these rights exceptionally valuable - especially when
buyers know they are 'international' rights, so the owner can
sell the Info-Pack profitably anywhere in the world.
Think of it...only 20 people in the whole world have the
authority to resell these valuable packs. What a powerful
incentive - ideal for a limited supply 'deadline'.
So that's creating a dwindling supply that's fast running out.
Now 11 Authorised Reprint Rights have been sold, leaving
only 9 left. And of those 9, I have promised to hold 4 to some
of my regular buyers, at their request.
That leaves just 5 available at this moment.
(If you want to grab one of the 5 left before the opportunity
is LOST forever, go now to: http://www.ksilver.com/rights.htm
It'll be the best investment you'll ever make, because it gives
you unrestrained permission to sell my Info-Pack to anyone on
this planet, by direct mail or the internet...and keep whatever
money you charge for it.)
You now know what most of the millions of selling sites fail
miserably at...so don't follow the crowd. Build in that
managed deadline with scarcity and a timeframe, and REAP the
immediate increase you'll get in sales.
The "How-To" Guru!