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Welcome To The New Millennium...

January 4 2000 at 10:54 PM
Ken Silver 

... and isn't it good that we can now leave all the hype behind?

Wasn't the Y2K problem a letdown?

There are two schools of thought on its success: one that foresaw no problems at all, the other that figured so much money and effort had been spent on the fix that (of course) it wouldn't be a problem.

Whatever... we're mainly past it and ready for a new, vigorous surge in e-commerce.

It'll happen. Maybe doubling and trebling volume in a matter of months.

And when it does, there'll be a whole bunch of newbies out there all reasy to absorb our knowledge.

Yes - that's us... even those who have only been on the internet for a matter of months will be 'experts' in these newcomer's eyes.

So I'm hoping we'll be polite, forgiving of their typical enthusiasm and errors of protocol, and above all - helpful. There's no better satisfaction of knowing that you can make beginner's botch-ups and not be flamed (there's a word we don't hear that often nowadays).

Best of all, those of us who have more than a few months experience can guide and assist others with our manuals and experience... it's a great time to be in business!

Patience, profit & peace!

Ken Silver.

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Cheryl Jack

I Agree...I Do Believe That This Year Will Be EXCITING...and immensely Profitable!

January 5 2000, 6:46 AM 

I don't know Ken...maybe it's a feeling in the air. Kinda electrifying...

I've seen so many people putting an effort out to DO something...finally launching a project...and I know that my current projects (almost TNTC) are shaping up. I cannot develop them all and work fulltime...it is just bloomin' impossible!

So, I made a decision to take more time off from work. Heck, I can...because I'm an independant contractor. But most importantly, it will free me to develop a residual income stream, learn new skills, find/train associates, take on clients for consultation and move my business to NZ. Ambitious? Yes...you bet. Attainable? Certainly.

I look foward to forming new liasons and association with highly dependable persons around the globe to become part of my Inner Circle - where I can feel free to refer business to and farm out projects to. I think that the spirit of cooperation can bring a business to astounding heights. I aim to prove that via this little experiment. Care to join me?


PS. Just in case you've wondered, the abbreviation TNTC stands for "to numerous to count".

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Damon G. Zahariades

Letting It All Hang Out & Other Random Meanderings On The Business Of Doing Business

January 6 2000, 5:49 PM 

Funny when you think about it...

Veterans Of The Front Lines...

Things used to be so simple.

It takes years to feel like a marketing veteran offline. Before the Web was a twinkle in Berners-Lee's eye, most of us were doing some sort of direct marketing. Mail order, infomercials... yep, even telemarketing. Anything to sell our products.

Back then, there was breathing space. You could take a deep breath every once in a while and catch up with yourself. You could gauge your competition by picking up the latest "Popular Mechanics" and taking a gander at the classies.

Today? Humph! Things are different. MUCH different. I've been on the 'Net since early '97 and I'm feeling like one of the old timers. Things are changing quickly.

I can remember when banner ads were actually cool. (For you younger marketing animals, banner ads were these grotesque, annoying, graphical ads that blinked, flashed, and dazzled you in hopes of distracting you enough that your thumb slipped on your keyboard and actually clicked on the things.)

Uh, Excuse Me... Could You Please Pass The Porn?

Hey Fred! Come look at this!

Yep. The porn guys are still around. Disgusting, irreverent, in-your-face... they're all the things your mother told you to stay away from. They're the ones who got caught smoking in elementary school. The ones you always saw in the principal's office.

Dismiss them if you'd like. But, ya gotta give it to 'em. They know how to sell. Offline, they could hawk magazines, videos and others "memorabilia" like they were giving umbrellas away on a rainy day.

And online? Do I even need to mention it? They're the ones that are sending the spam, skirting the laws and giving moms and dads heart attacks when they surprise Little Johnny with an impromptu visit.

Yeah, they're nasty. They're bad. They use things like animated gifs, flashing banners and self-propagating browser windows. All the stuff we hate. All the stuff we scoff at.

Guess what...

A lot of those guys are making money. Kinda makes you stop and think, don't it?

An Ugly Mass Of Marketing Cells

If he can do it, I can do it.

Trying to keep up with it all can drive you batty.
With Tony Blake, Bill Myers, Marty Foley, Ken and others spreading the gospel of online marketing and product development, you can bet that thousands have saluted and marched on to hawk their products.

Offline, it was easier to be a "player." It took a bit of cash to place a classie. It took a wad of the green stuff to launch a direct mail campaign. And infomercials? Forget it. Way outta my budget. The high costs of marketing were depressing. But it kept others from joining the fray.

But online... that's another story. The barriers to entry have come crashing down. You don't need hundreds of dollars to get started. Hell, you barely even need TENS of dollars. As a result, everybody's selling something. Books, CDs, video games, pictures of Ricky Martin naked... you name it, they're selling it.

Kinda scary.

Hey Kid, Do You Live Here?

Take some time out.

You know what I'm talking about... Get off your duff. Say hi to your wife. Ask your kids how band practice was. Tell you daughter that she can't go out with that football player from school.

Give your marketing a break.

Pace yourself. The 'Net isn't going to go away. If you don't post to five discussion boards before you go to bed, it'll be OK. Your wife will forgive you.

Ever seen a guy burned out from his work? Sad, isn't it? Milling about, restless, feeling guilty and worthless...

Ever seen a guy burned out from marketing online? Scary, huh? Drooling, looking dazed, a weeks' facial growth, hair (what's left of it) standing on end, a strange odor permeating the air around him...

Like I said, take a break and pace yourself. Drool is extremely unbecoming.

You Mean, Go OUTside The House?!

Make some friends.

Yeah, the offline kind. Go to the movies. Have some drinks with your buddies. Go out on a date if you're not married. And DON'T discuss the 'Net.

Especially on the date.

You're Caffeinated, Fired Up & Ready To Market!

Doing all of these things to wind down is valuable. REALLY valuable. It'll give you that extra boost you need to make the most of your time. You'll be refreshed. Revitalized. PASSIONATE!

A little R & R goes a long ways, folks. It lets you live a little better. It gets rid of the perpetual scowl on your otherwise pleasant face. It keeps you from kicking the dog.

This year, focus your attention on tempering your marketing efforts with some relaxation. You'll be amazed at what you'll accomplish.

Thanks for reading this little diatribe. I had a load 'o fun writing it.

Rest, relief and respite...

Damon G. Zahariades

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Ken Harrison

I Could Tell

January 8 2000, 12:08 PM 


I could tell that you had a load o'fun writing this because I had a load o'fun reading it.


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But it ISN'T the new millennium

January 15 2000, 8:30 PM 

This is January. It's the first month of the year. It's month 01 (as in 01/01/2000). There isn't a month zero.

So too with years. Why should we count each month starting with day 01, and each year with month 01, but start counting years with 00. Where's the difference in counting days, months and years? There isn't any. It all started with day 01, month 01 and year 01.

Quite simple, there isn't a month zero, and there wasn't a year zero.

Therefore, 2000 is still the 20th century, the 2nd millennium, and 2001 is the first year of the next century AND millennium.


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