I have a pet style that I tend use everywhere. No matter what I do to change my design, I seem to come back to this combination - almost as if it has been hardwired into me at birth!
I owned two community newspapers many years back and did all the revising, developmental typography and layout for them myself. The test runs that got the best reaction were very similar to the eBOOK SECRETS layout... compressed black (bold) headline font with some words underlined, and plenty of paragraphs.
The underlines here were done in PageMaker as you correctly figure, and I used the style box option to put a line under the phrase. Doing it this way - as distinct from using the 'underline' function - meant I could use a heavier line than normal and position it accurately a certain distance below the letters.
As for the rest, it was a simple matter of trial and error until the balance looked right. I chose a sans serif face for the body copy because that has a contemporary look, as serifed looks a bit old fashioned for the net.
Some of the influences for the design also came from Ken Evoy's manual - it's also a very good example of clean work. But my early manual "How To Make $100,000 A Year Part-Time Creating Your Own How-To Manuals At Home" had these traits well before Ken's work appeared. Great minds...
You're welcome to duplicate the style - I have no copyright over this. And even if I did, I still wouldn't mind at all.
Hope that helps!
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