A thread below made me think....
What could you do if it happened to you?
Okay..... we all agree that it is impossible to stop your ebook being pirated, copied, rescanned,
or rewritten. There can never be a device, password system, or lock that will stop someone doing this.
The bottom line is… Whatever can be read....can be copied.
If Bill Gates, all his money and Microsoft cannot stop their software being copied…. Then we humble ebook marketers have no chance of solving the problem.
So lets turn a disadvantage into an advantage instead....
If it ever happened to you.
Suppose someone pirated your ebook from a country, that did not recognize international copyright laws.
This means taking legal action, would be a waste of time and money.
Now suppose this pirate managed to sell 10,000 copies of your work and you found out about it.
(Not that you would ever know the exact number pirated).
As a marketer, this pirate has just given you a new and powerful piece of sales copy for your Web site, newsletter articles and press releases;
It would go something along these lines;
An interview with
Mr. Ken Silver, author of “ebook Secrets” – First of April,2003
“ebook Secrets”- The most illegally pirated info-manual of its kind on the Internet today.
Ricky – “Ken, I’ve heard the bad news that your popular ebook has been pirated recently”, “Is this true?”
Ken – “Yes Ricky, I’m afraid so… And may I say in a big way!”
Ricky – “Do you know who is responsible and do you have any idea how many illegal copies have been circulated?”
Ken – “All we know at this stage is that it’s a well organized outfit in South East Asia”. “Our investigators we’ve hired over there, report that they may have produced around 10,000 copies in printed format”.
Ricky – “Ken, why do you think the pirates have targeted your book and not another book on the subject matter it deals with?”
Ken – “Big scale Pirates like these won’t bother pirating something that they can’t sell quickly and move in large numbers to make it worthwhile. It’s like drugs… where there’s a huge demand they will supply it.
Word travels fast on the Internet, when you are selling a popular well known product like ebook Secrets that has become the number one seller on creating and marketing ebooks. Unfortunately, even the pirates know what’s good and what’s in high demand”.
Ricky – “What can you do about it.... It must be hurting your sales?”
Ken – “I’ve now released ebook Secrets 2003.... This new ebook contains new updated information that anyone whose read the original version will want.... But best of all.... I’ll be offering something that can never be pirated!”
Ricky – “Something that can’t be pirated?.... That’s impossible... Please explain, Ken?”
Ken – “When you buy ebook Secrets 2003, you must send me an email with your unique receipt number and tell me your IP address, to get a password from me. I then record your unique password together with your IP address and your receipt number in my customer database. All customers are entitled to 30 minutes of consultation time with me or my team of trained ebook advisors, to answer their individual questions and ebook problems by email. I ‘ll have a server set up that verifies their IP address when they send me an email seeking private consultation. Their email must also include their receipt number and unique password for verification. It’s a system that’s not 100% foolproof but will eliminate 99% of fraud. Personal Consultation is one thing they can’t pirate! Even if the written content in ebook Secrets 2003 was”.
Ricky – “Can the thousands of customers who legally purchased ebook Secrets, upgrade to the new version, and will you be making any special offers to them”
Ken – “Indeed I will, and an offer too good to refuse....
And not only that, but I will even make an offer, call it an amnesty if you like, to anyone who has obtained an illegal pirated version as well!....I don’t want anyone to miss out on this new information I have to share or the personal consultation service worth many times what the book is worth”. Remember, Ricky.... Many of those people who bought the pirated version may have been deceived into thinking it was the real McCoy.... A legal copy. Many of those 10,000 illegal copy holders are innocent victims”.
Ricky – “As an ebook author and self publisher myself, I know how terrible it must be to have your work pirated....Although, Ken, I think the pirates have done you a favour....
I guess every cloud has a silver lining!”
Ken – “Well as they say Ricky… Plagiarism is the best form of flattery”.
(Disclaimer by Ricky: “Ken Silver has been used in this interview for illustration purposes only, and the words used or views expressed in the above example may not reflect his own opinion or thoughts on the matter posted)
Author of the ebook, interactive CD-ROM and printed manual
"How to earn a good income from the Internet in just 14 days"
"The one Web site that makes you number one"
Ricky Higgs ONLINE - Ebook Marketing Forum