It's not hard to cash in on a subject that's been - as they say, "done to death."
Research the products that already exist on the subject. Take info products for instance. You'll hear more complaints about many products than you will praise.
For instance... infoproduct courses are often accused of being, too long and too general. Other's complain that they don't have the time to follow "complicated instructions," etc.
You can take what already exists and make it better. That's what I've done offline with my booklets CAR BUYING SECRETS and HOW TO ERASE YOUR POOR CREDIT RATING.
Notice that I didn't say, "Take what exists and RE-WORD it." You'll never succeed over the long haul with that method. People are too smart to fall for recycled fluff these days [most of them, anyway].
You can take what exists and IMPROVE it. That can be accomplished within a reasonable amount of time. It shouldn't be too hard to do, either. A lot of the stuff, in plain English... stinks.
Best Wishes,
Jimmy Krug
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