Before I tell you which I use, I'll just go into a little background info on stats tracking for the benefit of Ken's readers, and who may not fully understand site tracking...
For any online marketer, the ability to know whos been visiting your Web site and which pages they visit is paramount.
This is called stats tracking, and you do this by installing tracking software on your site.
With the right tracker installed you can glean the following information;
How many hits you are getting to each page in your site
How many unique visitors visit each day
Weekly and monthly statistical data
The visitors country
Their exact time of visit
What browser and monitor resolution they are viewing your site in.
The referring Web site or Search Engine or where they're coming from.
How long they stay, entry and exit pages and more.
The information you collect can help you;
Make informed decisions about improving your site.
Measure the effectiveness of your marketing and promotional strategies
Determine which pages of your site are the most popular and the pages no one bothers to open
Understand visitor buying patterns
Redesign your site and improve the more frequented
pages while eliminating or improving the ones they dont view.
The alternatives are to use;
This is an expensive option but can provide the most detailed results.
A good choice is a package from
They are considered to be the leader in tracking programs. They provide a trial copy for you to check out before you part with your money.
Others in this category worth checking out are:
Use a free tracking service or a service you pay for
The disadvantage of using free stats is that you usually have to place a banner advertising the company or a public button on your site. This means that your visitors can view your stats and see how popular your site is or not
Bad for business!
Some of them do have password protection so only you can view them and most offer an upgrade to the paid service.
Here are some worth looking at;
Or make use of the stats your Web host provides.
The final option is your Web host. Some are able to supply you with all the statistics you could want, while others dont provide any.
Ask them and find out if you will have to pay for this service.
Usually they supply you with this information for free as an add-on to their Web hosting service.
Whichever stats tracking option you choose depends on personal preferences , what you are prepared to pay and the sophistication of data tracked
. The important thing is that you have one!
Which one do I use.... Well my preference is Stattrax
Hope this helps
Warmest Regards & Success
Author of the e-book
- Sell Your Brain On The Net
Ricky Higgs ONLINE Ebook & Marketing Forum
The B.O.A.R.D. Business Online Article Review Digest