1998 - Arnold Schwarzenegger visits the AP HQ in Le Brassus
1999 - the now legendary End of Days model is introduced
2000 - the very successful Time to Give charity auction in New York benefiting Inner City Games
2001 - Jules Audemars Double X "The Sixth Day" chronograph is introduced
2003 - "Arnold" co-hosts the grand opening of the AP NYC Boutique. He presides over the auction of movie memorabilia and watch prototypes, as well as a special collection of "Arnold" models, to benefit Inner City Games.
2003 - Offshore T-3 "Rise of the Machines" chronograph introduced
2004 - Offshore Arnold Schwarzenegger Chronograph introduced
2006 - Jules Audemars Dual Time Power Reserve "Arnold's All Stars" model introduced
2007 - Jules Audemars Perpetual Calendar Chronograph "Arnold's All Stars" model introduced
2008 - Offshore "Arnold's All Stars" Chronograph introduced