January 27, 2010

Audemars Piguet hosted an intimate event at the SLS Hotel in Beverly Hills, CA to celebrate the debut of the new Millenary Quincy Jones Limited Edition watch.



As many already know, Quincy Jones is a renowned trumpeter, music conductor, music composer, arranger, television and film producer, and record company executive. In a career that has spanned over 50 years Quincy has built a legacy in the entertainment industry including 79 Grammy Award nominations and winning 27 Grammy Awards.
He has also dedicated his time to philanthropy by establishing a foundation to support and promote initiatives around the world that contributes to the health, well-being and dignity of children.


Quincy Jones and Francois-Henry Bennahmias joined ThePuristS in an private interview to talk about the philanthropy work of his foundation and his partnership with Audemars Piguet in this video:




Regards,
ED-209

across as such nice and great individuals, my respect and admiration for AP has really increased, they do things like no other brand.

Thanks Ed for the great interview

S

Thanks Salman. They both have such dynamic personalities and it was a pleasure speaking with them. I enjoyed the interview and it gave us a good perspective about the Quincy Jones Foundation and the contributions with AP.
More pics and videos coming up

Regards,
ED-209

After the interview, Quincy Jones and Francois-Henry Bennahmias greeted their fans and debuted the new Audemars Piguet Quincy Jones Millenary LE:






Regards,
ED-209

You brought this event to our homes, and loved the videos as well.

Cheers,
Anthony

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Thanks Anthony and DRMW. The live performance by Alfredo Rodriguez was amazing to hear in person. The lounge area was dark but I think the video of him at the piano was clear enough. Hope everyone enjoys the videos.

Regards,
ED-209

Looking forward to more pics!

-MW

Press Release

AUDEMARS PIGUET CELEBRATED QUINCY JONES AS THE BRAND'S NEWEST AMBASSADOR AS WELL AS THE US LAUNCH OF THE MILLENARY QUINCY JONES LIMITED EDITION TIMEPIECE

Audemars Piguet contributes $1m to the Quincy Jones Foundation

Audemars Piguets Francois-Henry Bennahmias and Quincy Jones

WHO:
Francois-Henry Bennahmias, President & CEO of Audemars Piguet North America hosted an evening celebrating Quincy Jones, the entertainment legend as the brand's newest ambassador as well as the US launch of the Millenary Quincy Jones Limited Edition timepiece. The renowned Swiss watchmaker, in recognition of the partnership, has contributed $1 million to The Quincy Jones Foundation.

No event with Jones would be complete without a musical tribute. Cuban pianist Alfredo Rodrėguez wowed the audience with a remarkable performance of "Crossing the Border," the first song he wrote upon arrival in the United States last year.

A special surprise for the invitation-only VIP crowd included the playing of never-before heard songs from Quincy Jones' soon to be released (due Spring 2010) album "Soul Bossa Nostra" . Many of Quincy's most famous songs have been remade by some of today's hottest music talent including Mary J. Blige , Usher , Akon , Ludacris , and Jennifer Hudson to name a few.

WHAT:
Audemars Piguet has chosen to partner with Quincy Jones in developing Project Q, an initiative aimed at raising awareness among politicians as well as people in general regarding young people's need for self-expression and the means to help them fulfil their potential. At the core of Project Q lies the Q Prize, an international award presented by Audemars Piguet, honoring a public figure or social organization that has played a central role on behalf of children.

The Audemars Piguet Millenary Quincy Jones timepiece is a limited edition collection of 500 pieces and available at Audemars Piguet boutiques worldwide.

WHEN:
Tuesday, January 27, 2010
4pm 6pm

WHERE:
SLS HOTEL
465 South La Cienega Boulevard
Los Angeles, CA







Photo credits: www.startraksphoto.com


ABOUT AUDEMARS PIGUET
Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet in the Swiss village of Le Brassus, Audemars Piguet is the oldest Manufacture of Haute Horlogerie still in the hands of its founding families. Perpetuating a legacy based on three fundamental values: tradition, excellence and creative daring, particularly in the field of complex watch mechanisms, the brand encompasses complex mechanical watches, Haute Joaillerie creations, as well as a line of jewelry. Audemars Piguet opened their new flagship boutique at 65 East 57th Street in New York City in September 2009. The brand has a second boutique location in the Bal Harbour Shops in Bal Harbour, FL. www.audemarspiguet.com

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Quincy Jones introduces his protege, pianist Alfredo Rodrėguez, who played a special tribute to his mentor. Here's a video of Francois-Henry Bennahmias introducing Alfredo with a live performance:










Regards,
ED-209

A few pictures of the Audemars Piguet Quincy Jones Millenary Limited Edition. The piece shown here is an actual production watch.





Angled shot showing the depth of color of the black PVD Millenary case:



Solid caseback also in black PVD with Quincy Jones signature. 500 pieces will be made and available at boutiques worldwide:



The butterfly deployant in stainless steel with a black PVD clasp:



And a video of the Millenary LE:



Regards,
ED-209

Best live pics by far of the AP event. Appreciate the report ED-209.

Best,
AviB

Much appreciated!

"A Purist does not believe in gilt by association. Respect, AND disdain, have to be earned..."

Thanks TM and AviB.
What are your thoughts on the Millenary Quincy Jones LE and the ladies Millenary perpetual zodiac? I'm glad that AP is still expanding this case design. I hope that they eventually will come out with a more affordable forged carbon version. Starwheel anyone?

Regards,
ED-209

The spotlight at this event was the Millenary design. Besides the Quincy Jones LE a new ladies Millenary complication was shown. I'm a huge fan of the Royal Oak, but IMO it's great that AP continues to expand it's other lines including the Millenary.

This is one of three existing pieces: Rose gold diamond set case, perpetual calendar with moon phase, leap year indicator and a unique zodiac complication along the edge of the dial:



In typical AP fashion, exquisite details are found on the Millenary including diamonds surrounding the transparent caseback:



The elegant black satin strap is balanced with a rose gold deployant clasp and buckle layered with 28 diamonds:



Looks beautiful on the wrist:






And finally a video of the new ladies "zodiac" that captures the sparkle and brillance of the diamond Millenary case:



Regards,
ED-209

and stand behind your post, if you want to be negative.

Original flame edited and archived for future reference.

TM