it IS a conversation piece to get people to buy their other products (and I must say that PP has been a pionneer in this), I'm not sure that creating for eample the worlds first mechanical watch without a balance would get more coverage.
Unfortunately the majority of horological clients are not die hard WIS and they just want a well made item from a reputable house and when debating between two brands they may subconciously go towars the one having created the world's most complicated watch.
