Let me qoute Alex's post:
"PP has been working on creating the image they have today over 20 years ago"
I'm the first to confirm this.
Through the history PP always known,
that they are the small brother.
VC never advertised until rare times in the 40s.
After that, no really avertising until the last years,
even though really nothing,
compared with all the other Brands...
PP has over the last years used a very substantial advertising,
with a certain message, copied from VC's catalogue from 1950 !
This is the difference.
Being first, but not loudest.
That's what we like about VC,
they represent something that no other company,
how hard they try,
ever can reach.
Oldest and the class,
exactly what Alex says so elegant with,
an old English gentlemen's club.
We enjoy being members of it