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[press release] JEANRICHARD ENTERS CHINESE MARKET AND OPENS 24

November 28 2006 at 2:18 AM

PeterCDE  (Login pc01)

G'day,

i´m happy to share interesting news by JeanRichard:

    SWISS WATCHMAKERS JEANRICHARD ENTERS CHINEESE MARKET AND OPENS 24
    SHOP-IN-SHOPS.

    Shenzhen, November 24th, 2006
    – Swiss watchmaker JEANRICHARD and its Asian partner FJ Benjamin are pleased to announce that the brand has today entered into agreements with the Chinese luxury watches retail chain Shenzhen Harmony World Watch Center. Under these agreements, Shenzhen Harmony will become a privileged partner of JEANRICHARD in China.
    Significant investments are foreseen for a major launch of the JEANRICHARD Swiss manufactured watches in the Chinese market. Shenzhen Harmony commits itself to opening 24 JEANRICHARD shop-in-shops in China over the next three years. Three of them are going to be opened before the end of 2006 in Xi’an, Changsha and Nanchan.

    Swiss watch manufacturer JEANRICHARD belongs to the SOWIND Group. Specializing in prestige watch making, the SOWIND Group is investing with passion in the further evolution of the Swiss watch making tradition through the development of several brands and manufactures.
    The prestigious brand Girard-Perregaux belongs to the group.

    Shenzhen Harmony World Watch Center is a professional trade group distributing world famous watches. Developing for more than ten years, the group has established a commercial net that is composed of nearly 50 chain stores and spread over 20 provinces and cities in China.
    Harmony has rich experience of running large-scale and top-ranking world-watch-selling shops.
    The business area of Xi’an Haomen store, one of its chain stores, reaches 1’100 square meters and is one of the biggest and top-class flagship selling watches in Asia.



      Toast to the agreement between Shenzen Harmony World Watch Center and Swiss watchmaker JEANRICHARD. On the right-hand side stands Mr. Wu Guangquan, President CEO of CATIC Shenzen Company, holding company of Shenzen Harmony World Watch Center and on the left, Mr. Luigi Macaluso, President and owner of the Sowind group.


    “We are very eager to launch JEANRICHARD in China. This is a fascinating and demanding market with high tradition in manufactured watches. Swiss watch makers used to trade with China till the end of the 18th century. We want to create brand awareness in the country and make Chinese people discover JEANRICHARD ability to manufacture fine movements endowed with small and high complications” said Luigi Macaluso, Chairman and owner of SOWIND GROUP.

    “This is a great pleasure for JEANRICHARD to enter the most promising and dynamic country in the world in collaboration with Shenzhen Harmony. We are pleased to work with a company that shares the same values and passion for horology as us. This cooperation allows us to look at JEANRICHARD future in China with optimism, providing us an expert approach and understanding of the market”, said Massimo Macaluso, CEO of JEANRICHARD.

    press release submitted by JeanRichard


Good news indeed!
With thanks to JeanRichard for letting us know!

Greetings from Germany,

Peter

 
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