If anyone in the high horology watch industry can afford to be complacent, the Scheufele family can proudly rest on their laurels.
In the age of 3 large conglomerates dominating, and, some say, almost choking the industry, the Scheufele-run Chopard is an established Jeweler, and one of the few remaining independent family-run watch companies. With a uniquely identifiable "Happy Diamond" range and the characteristically Chopard "Ice Cubes", the company can continue to milk the same cash cow in the luxury lifestyle market.
But if serious watch hobbyists find Chopard boring, consider this: Vice President Karl-Friedrich Scheufele (KFS) had a dream to build a first class inhouse movement. Realizing the difficult task ahead, Chopard originally negotiated to buy 'Frederick Piguet', but the movement factory was snatched away by the Swatch Group two weeks after the first phone call!
KFS then decided to build their own factory in Fleurier, and gave us not one, but a series of very high quality movements like the 1.96, the 1.98 and the 6.96 or 3.97. Today, the 1.98 Quattro is probably the only 8 days movement I've tested which is very accurate for up to 6 days and the 6.96 is one of the very rare Tonneau shape modern movement.
These are exciting times for serious watch hobbyists!
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I look forward to your thoughts, ideas, and suggestions.