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If anyone in the high horology watch industry can afford to be complacent, the Scheufele family can proudly rest on their laurels.

In the age of 3 large conglomerates dominating, and, some say, almost choking the industry, the Scheufele-run Chopard is an established Jeweler, and one of the few remaining independent family-run watch companies. With a uniquely identifiable "Happy Diamond" range and the characteristically Chopard "Ice Cubes", the company can continue to milk the same cash cow in the luxury lifestyle market.

But if serious watch hobbyists find Chopard boring, consider this: Vice President Karl-Friedrich Scheufele (KFS) had a dream to build a first class inhouse movement. Realizing the difficult task ahead, Chopard originally negotiated to buy 'Frederick Piguet', but the movement factory was snatched away by the Swatch Group two weeks after the first phone call!

KFS then decided to build their own factory in Fleurier, and gave us not one, but a series of very high quality movements like the 1.96, the 1.98 and the 6.96 or 3.97. Today, the 1.98 Quattro is probably the only 8 days movement I've tested which is very accurate for up to 6 days and the 6.96 is one of the very rare Tonneau shape modern movement.

These are exciting times for serious watch hobbyists!

Please note that this discussion forum is completely non-commercial. Please post any wanted to buy / sell / trade requests ONLY on our Trading Zone bulletin board, following the posting guidelines there.

I look forward to your thoughts, ideas, and suggestions.

Best regards,

Chopard Moderator

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Some updates on my L.U.C. 1.96 View entire thread - RT on May 28, 2003, 6:38 PM

Aw...how unfortunate.. - Jaw on May 29, 2003, 7:09 AM

Re: Some updates on my L.U.C. 1.96 - tom on May 31, 2003, 1:04 AM

Any news about the Chopard Tourbillon? View entire thread - bernardcheong on May 26, 2003, 9:33 PM

The first delivery is expected by the end of 2003 (nt0 - Jaw on May 27, 2003, 12:44 AM

thank you...it looked marvelous in your photos! nt - bernardcheong on May 27, 2003, 5:18 AM

Looks even better in real metal :-) (nt) - Jaw on May 27, 2003, 6:35 AM

PIC - Mille Miglia - 5/23/03 - Jackie Ickx & Karl-Friedrich Scheufele View entire thread - Steven Walker on May 25, 2003, 12:19 AM

Thanks for the link, Mille Miglia fans should check.. - Jaw on May 25, 2003, 1:38 AM

Thanks guys...fans should also read the Road book (nt) - Zach T on May 26, 2003, 9:21 AM

Mayumi View entire thread - Rols on May 24, 2003, 9:35 AM

Re: Mayumi - Jaw on May 24, 2003, 7:13 PM

Help needed on the L.U.C. 1.96 in RG View entire thread - RT on May 19, 2003, 6:39 PM

The list is about complete - yw wong on May 20, 2003, 3:36 AM

Got my watch yesterday and a couple questions - RT on May 21, 2003, 6:14 PM

Congrats for your new watch... - Jaw on May 21, 2003, 7:56 PM

Re: Help needed on the L.U.C. 1.96 in RG - skywalker on May 22, 2003, 9:49 AM

Any pics of silver dial Pro One out there...??? View entire thread - benny on May 11, 2003, 5:42 PM

Will try to find one... (nt) - Jaw on May 12, 2003, 5:17 AM

Hi Benny.......... - jdm on May 12, 2003, 2:44 PM

Very nice! Thanks! (nt) - ThomasM on May 12, 2003, 4:47 PM

Thanks for sharing, nice watch...(nt) - Jaw on May 12, 2003, 7:51 PM

That is a winner for me as well.Thank you very much. (nt) - IanS on May 12, 2003, 10:22 PM

For those looking for "The One".... View entire thread - Tom S on May 8, 2003, 8:45 AM

It is a beauty... (nt) - Jaw on May 8, 2003, 10:36 AM

gorgeous picture too, thanks Tom! (nt) - ei8htohms on May 8, 2003, 7:29 PM

Nice 'knotical' sheets : - ) [nt] - MTF on May 8, 2003, 7:52 PM

Nice watch - MSB on May 9, 2003, 8:55 AM

Hmmm.that's odd. Try again with this one... - Tom S on May 9, 2003, 11:28 AM

Re: Hmmm.that's odd. Try again with this one... - MSB on May 9, 2003, 12:20 PM

Tom,may I ask what's beating inside the pro 1?(nt) - Zach T on May 9, 2003, 9:54 AM

It is the L.U.C 4.96 [nt] - Tom S on May 9, 2003, 11:31 AM

I don't know what kind of Chopard I have... Please Help View entire thread - Sal on May 7, 2003, 1:08 PM

Would you please try to post a slightly higher res close up and a picture of the back? - ThomasM on May 7, 2003, 3:59 PM

Here you go. - Sal on May 7, 2003, 10:21 PM

here is a front shot - Sal on May 7, 2003, 10:39 PM

another front shot - Sal on May 7, 2003, 10:40 PM

Chopard Imperiale Chronographs >> - MTF on May 8, 2003, 1:02 AM

Thanks - Sal on May 8, 2003, 10:11 AM

I did not appraise your watch >> - MTF on May 8, 2003, 7:50 PM

We strongly suggest you take it to an authorized Chopard dealer or - ThomasM on May 10, 2003, 7:36 AM

Thank you all so much - Sal on May 10, 2003, 5:17 PM

Good luck! Hope we our concerns are misplaced...(nt) - ThomasM on May 10, 2003, 10:49 PM

Very brief data on the Prince Foundation watch. View entire thread - Jaw on May 5, 2003, 7:07 AM

Thanks for the specifications. (nt) - MTF on May 5, 2003, 7:22 PM

Blancpain Fifty Fathoms vs. Chopard LUC Sport View entire thread - Trav58 on May 2, 2003, 12:44 PM

Having previously owned both I strongly recommend the... - David S 02 996 C2 on May 2, 2003, 1:09 PM

thank you for your response - it definitely help. Travis - Trav58 on May 5, 2003, 10:46 AM

Interesting observations ...... - Don N on May 7, 2003, 6:39 AM

What is the typical discount rate for Chopard (non-diamond) watches? TIA. (nt) View entire thread - Jo on May 1, 2003, 5:24 PM

Please reply this via Email ONLY....Thanks (nt) - Jaw on May 1, 2003, 9:03 PM

chopard luc 2000 sport - andy nieman on May 27, 2003, 11:41 AM

Concerning the new 8 Day Regulator?????? View entire thread - DavidS 02 996 C2 on May 1, 2003, 4:44 PM

Case measurements... - Jaw on May 5, 2003, 7:20 AM

Thanks Jaw. Can't wait to see one! - DavidS 02 996 C2 on May 5, 2003, 10:38 AM

I thought Chopard fans might enjoy these photos View entire thread - Tom S on Apr 30, 2003, 7:37 PM

100% - Zach T on May 1, 2003, 1:15 AM

Thanks, nice photos! (nt) - Jaw on May 1, 2003, 8:33 AM

Very nice photos. Thank you (nt) - IanS on May 1, 2003, 9:13 AM

Some questions about the L.U.C. line...??? View entire thread - benny on Apr 30, 2003, 3:06 PM

Here's a nice L.U.C Sport, for instance... - Tom S on Apr 30, 2003, 6:48 PM

Excellent photos Tom. More about "in-house" movements>> - MTF on Apr 30, 2003, 8:15 PM

truth be told, I'm not very hung up on that sort of thing. - Tom S on Apr 30, 2003, 8:49 PM

A question re: Mille Miglia and COSC certificates... View entire thread - Tom S on Apr 30, 2003, 12:35 PM

I have chronometers without COSC certificates >> - MTF on Apr 30, 2003, 8:12 PM

That's very interesting to know, Melvyn. Thank you. I was misinformed. - Tom S on Apr 30, 2003, 8:41 PM

You have to pay.... - Zach T on May 1, 2003, 1:06 AM

Thank you, Zach. - Tom S on May 5, 2003, 12:58 PM

For JAW: Are there any plans to produce a Steel Bracelet for the Pro One???? View entire thread - jdm on Apr 28, 2003, 8:16 AM

A new steel bracelet for Pro One was released in Basel 2003. - Jaw on Apr 29, 2003, 12:51 AM

Hi JAW: any pictures or can you tell me anything about it? - jdm on Apr 29, 2003, 6:55 AM

Will try... (nt) - Jaw on Apr 29, 2003, 8:00 AM

thanks (nt) - jdm330i on Apr 29, 2003, 11:45 AM

The film we have all been waiting for : LUC -.The Movie ! View entire thread - IanS on Apr 27, 2003, 3:38 AM

Thanks IanS, good one (nt) - Jaw on Apr 28, 2003, 3:08 AM

Ooo-er; very nice. Thanks Ian. (nt) - MTF on Apr 28, 2003, 8:27 PM

Opening the LUC file - MSB on May 15, 2003, 3:54 AM

An extraordinary movement... View entire thread - SJX on Apr 25, 2003, 6:50 AM

The photos look good... - Jaw on Apr 25, 2003, 8:39 AM

My favourite. If you had this on one wrist and a 'beater' on the other, - IanS on Apr 25, 2003, 11:23 AM

awesome, I agree with you completely (nt) - ei8htohms on Apr 25, 2003, 8:04 PM

My favourite Chopard - mauricio domingues on May 3, 2003, 11:50 AM

Question on Les Classiques Jose Carreras View entire thread - Glenn on Apr 20, 2003, 7:46 PM

Some answers >> - MTF on Apr 20, 2003, 11:19 PM

Thank you!!! - Glenn on Apr 21, 2003, 6:09 PM

Just some other details on the watch... - Jaw on Apr 23, 2003, 8:47 AM

Here is the photo... - Jaw on Apr 28, 2003, 3:07 AM

(for Jaw) that kinda makes sense View entire thread - ei8htohms on Apr 18, 2003, 6:46 AM

free sprung vs. non? - Pallet Fork on Apr 18, 2003, 4:05 PM

I'll try - ei8htohms on Apr 19, 2003, 3:00 AM

Thanks John... very informative.. as always(nt) - Pallet Fork on Apr 21, 2003, 3:45 PM

Your assumption is correct... - Jaw on Apr 23, 2003, 10:39 AM

that is super news, thanks Jaw! (nt) - ei8htohms on Apr 24, 2003, 4:55 PM

The strange policy at the new Chopard Boutique... View entire thread - Watching on Apr 18, 2003, 5:55 AM

It is not a policy... - Jaw on Apr 18, 2003, 7:08 AM

Agreed but I've only received exemplary service from Chopard... - SJX on Apr 18, 2003, 10:31 PM

Sure - Watching on Apr 19, 2003, 7:20 PM

I feel your pain.. - Jaw on Apr 20, 2003, 3:23 AM

Vote with your feet - good for you - Pallet Fork on Apr 18, 2003, 4:13 PM

Oops... >>> - MTF on Apr 20, 2003, 8:34 AM

Hey, hey! Welcome back! We missed ya! (nt) - ThomasM on Apr 20, 2003, 8:45 AM

Thought no one noticed :-) nt - MTF on Apr 21, 2003, 1:18 AM

Are you kidding? Why do you think we waited to make most of our - ThomasM on Apr 21, 2003, 11:28 AM

He aint the only one.......... - kosc on May 15, 2003, 7:34 AM

Brief impressions of LUC 2003 products after Basel (many photos) View entire thread - Jaw on Apr 16, 2003, 9:23 AM

Stunning - thank you Jaw (nt) - IanS on Apr 16, 2003, 10:26 AM

Wow! Stunning pieces, thank you! - PeterCDE on Apr 16, 2003, 2:30 PM

Yes Pete, an exciting trip for me too (nt) - Jaw on Apr 18, 2003, 6:51 AM

Thanks Jaw. Great Work. (nt) - Jim on Apr 16, 2003, 8:56 PM

very nice! thanks Jaw (one question for you) - ei8htohms on Apr 17, 2003, 6:35 PM

I will try to explain... - Jaw on Apr 18, 2003, 4:10 AM

Dear Sir, you did it again. A professional report showing your accumen for this kind of >> - Lord__Arran on Apr 17, 2003, 10:08 PM

Thanks me lord for your kind words... - Jaw on Apr 18, 2003, 4:21 AM

Wonderful report - Thankd for your hard work ! -nt- - Steven Walker on Apr 18, 2003, 12:04 AM

Jaw, thank you for a very complete presentation that tourbillon looks fascinating ! (nt) - alex on Apr 18, 2003, 1:03 AM

Not only the tourbillon... - Jaw on Apr 18, 2003, 4:22 AM

Great!! Thanks for that interesting report. Did you speak to Mr. Ickx as well? - Marcus Hanke on Apr 18, 2003, 5:57 AM

Mr. Jacky Ickx, a surprisingly humble man. - Jaw on Apr 18, 2003, 6:48 AM

A truly amazing porfolio..Le Mans at age 24! nt - Nirvair on Apr 18, 2003, 8:21 AM

Thanks. A great read and the new pieces are extraordinary. NT - SJX on Apr 18, 2003, 6:38 AM

Thank you. Very nice offerings! nt - Nirvair on Apr 18, 2003, 8:17 AM

Chopard LUC Quattro View entire thread - JamesB on Apr 13, 2003, 4:43 PM

That is a truly beautiful watch - IanS on Apr 13, 2003, 10:22 PM

Thanks Ian... - Anonymous on Apr 14, 2003, 6:52 PM

Jaw is still in Geneva and will be offline for several days more... View entire thread - ThomasM on Apr 11, 2003, 1:15 PM

Are there any plans to produce a Steel Bracelet for the Pro One???? View entire thread - jdm (ottawa) on Apr 10, 2003, 6:42 AM

Questions about Classique Homme View entire thread - Jonathan Bar-on on Apr 9, 2003, 7:14 AM

The LUC Sport bracelet-an unappreciated asset (long) View entire thread - Andy Thurman on Apr 7, 2003, 6:18 AM

Thanks for the tip (nt) - IanS on Apr 7, 2003, 9:45 AM

Saw and felt the LUC 8 day Tourbillon, fantastic.. View entire thread - Jaw on Apr 2, 2003, 11:02 PM

Invisible setting View entire thread - Hadrien on Apr 1, 2003, 4:45 AM

Media Photos of 2003 LUC 8 Day Tourbillon! View entire thread - Jaw on Mar 30, 2003, 6:51 AM

Re: a great technical achievement...too bad it was designed by a drunk F Muller wannabe - stultus77 on Mar 30, 2003, 7:43 AM

Look is subjective... - Jaw on Mar 30, 2003, 7:47 AM

Sorry, but got to confess prefer looks of the prototype you posted - kosc on Mar 31, 2003, 5:18 AM

Will certainly take a closer look! - Jaw on Mar 31, 2003, 5:26 AM

Amazing watch! Especially the tourbillon cage - PeterCDE on Mar 30, 2003, 2:57 PM

Will see the final version at Basel 2003 - Jaw on Mar 30, 2003, 4:58 PM

A stunning watch, however too would have preferred to - IanS on Mar 31, 2003, 8:12 AM

The more I look at it though , the more it grows on me (nt) - IanS on Mar 31, 2003, 8:13 AM

I think I like it - ei8htohms on Apr 3, 2003, 6:04 PM

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