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Article on Champagne

December 20 2002 at 9:55 AM
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The Xmas edition of The Economist magazine ran a longish article on Champagne.

In a nutshell it pointed out that demand will exceed supply within the next couple of years (so buy up,)due to all the available land having already been planted.

Another interesting point for the WIS community, is that the big Champange houses are the equivilent of Frank Muller,Bvlgari,Corum etc. Big marketing, however no inhouse movements.One of their worries is that the fashion is moving in the 'in house movement' direction.

The article is on a subscriber only site however if anyone would like a copy emailed then please send me a note.

Cheers,Ian

 
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