That Scottish guy from their TV ads must be beside himself with grief.

http://www.canadaeast.com/apps/pbcs.dll/article?AID=/20050405/TTNEWS02/204050522/-1/TTNEWS

"HALIFAX (CP) - The smell of beer hung in the air after a truck carrying 46,368 bottles of Keith's tipped over on a Halifax overpass yesterday."

Cheeky line...

"We were hoping a truck full of pretzels would come by, but no such luck."

that would make an awesome commerical. have the truck rolling down the road and flip over. then the keiths guy comes and trys to drink it up off the road.

Hundreds of Grolsch meet their untimely demise in this tragic accident. Beer lovers everywhere are mourning.

However, I see survivors, and propose a search party.

That is priceless!!!