It's just common sense. How can doing it any other way be supported with any kind of logical argument?
Do favored teams in the Superbowl get to chose to recieve the ball first in both halfs or get their choice of ends of the field for both halfs?
The whole topic is stupid and I am embarassed for our "sport" that we are actual at a point where this discussion is even needed. Shame on us all DBC.