The only reason wrestling isn't cool is because the wrestlers no longer know how to work or tell a story. Kids on the indys doing 20 flips in a match rather than making the crowd suspend disbelief to where they think they're seeing a real competition. Same reason why people don't give a fuck about motorcross or monster trucks. It's cool to see once and ooooohhhh and ahhhh over the crash and burn style, but when you've seen it once, you've seen it all. Get back to psychology and the meaning of things and wrestling will have an impact because unlike MMA you can influence the emotions of the crowd through its predetermined nature.