Last time I checked I believe that they're "burning yesterday to the ground in an effort to create a better tomorrow." They don't need a 13 year vet with his huge ego trying to control booking to make himself the highlight and main event of the company.
Need proof that Firestorm doesn't need J-Rocc? Look at the company after he won the King of Cleveland. If he was really a cornerstone then the company would never have gone on hiatus in September because they would have been able to move him in the main picture (which they did) and still continue to stay on top in the Cleveland Indy market.
As good of a wrestler as J-Rocc is, nobody wants to see him go out there and talk on the mic about how great he is then lose to a guy that weighs 130 soaking wet. This isn't 2003 anymore. Get off the board and put away you boots. It's time to pass the torch already and let someone else take the spot light and run with it.