Dear Steve, I wonder if an Axtell bulletin board at your Axtell site at Vent Haven this July would be a crowd attraction.
It could be designed as a big Axtell Magic Board and be at the front of your booth. So say I had missed my friend/vent/magician John Hopper from some place called Tennessee. I would write John, I want to see your Axtell bird..meet you here after the morning seminar.
Last year the guy sculpting the latex masters got a lot of people as did the magic booth one saw as one came in the door. I'm sure some of the Axtell magic items would engender "loyalty" which is often requested by Axtell's manipulation meister.