Hi

I have used cold email to schools.

Sometimes it works sometimes it don't.

Of 7+k I get up to 2k returned/bounced.

Find if you target a specific event you will get better interest.

I filled safety week + another 3 days using just cold email.

Tried again for Easter and got 1.

Once they reply then they go into my auto responder & data base for follow ups.

Regards

Colin

Very good email Colin. So you email cold to over 7,000 schools? Are you using a list manager service?

Hi Steve

I rent the list and send them out myself.

Colin

I market to local schools and like the idea of piggy backing with an event/week already on school calendar.

You brought up a good topic:

Red Ribbon Week is now Red Ribbon month, though most schools still try to do just the last full week of October.
National Children's Book Week is in November.
Turn off the TV Week is in April.
February is African American History month.
March is Women in History month.
April is Poetry month.

When is Safety Week?

Another avenue to consider is bullying prevention.

(We must be careful that we are giving good advice/message.) Some good sources I've found are Easing the Teasing (www.easingtheteasing.com)and Stan Davis's www.stopbullyingnow.com and the Department of Health and Human Service http://www.stopbullyingnow.hrsa.gov/index.asp

Also, January 21 - 25 (or around there) is NO NAME CALLING WEEK http://www.nonamecallingweek.org/cgi-bin/iowa/home.html

and PACER’s (Champion for Kids with Disabilities) third annual National Bullying Prevention Awareness Week is scheduled for October 5 -11, 2008.

And depending on where you live (and what country) bullying prevention week varies. Just google search for bullying prevention week. Some schools like to have that kind of show/presentation in September to kick off the school year.

Hi Tony

CHILD SAFETY WEEK = 23-29 JUNE 2008
Road Saftey = 10-16 November 2008

This is for the UK not sure States side.

Colin