I recently visited a clown's website and her pricing page for birthday parties was like the menu at a restaurant. These weren't the prices, but here is the example:
45 minutes of a clown show with balloons and face painting: $95
The same show without a costumed character: $75
If you have more than 12 children then the character will do either balloons or face painting, but not both.
20 minutes of games: $25
20 minutes of magic: $25
20 minutes of singalong: $25
Driving time: If you are more than 50 miles from Sacramento the driving fee is: $1.00 per mile one way.
etc. The list went on for half a page. I wrote to her and told her that her prices were confusing. I recommended that she have a standard and a deluxe package and leave it at that.
Standard package: One of our performers will come in a colorful outfit and do face painting and/or balloons: $75
Deluxe package: Performer comes in costume AND make-up, does balloons, face painting, songs, and games for $125.
Folks, you can check your website host and you should find a program that lets you know how many pages visitors visited before logging off. Typically it is less than 4, with your front page being the one hit MUCH more than any other as many people ONLY go to the front page. If you knew that people would only see 3 pages what would you leave out?
Much of the INFORMATION you feel is important could go on an FAQ page (Frequently Asked Questions). For example, rather than TELLING them what kind of games you do, or puppets you bring on the all important early pages, put those kind of things on the FAQ page.
How much do you charge?
How long is the show?
How much space do you need?
How many puppets are in a typical show?
What ages do you cater to?
How far will you travel?
Is there a travel fee?
Do you do balloon animals?
Do you provide your own sound?
I need to go and fix my own website to narrow the pages down so I can put most answers on an FAQ page.