No you are not dumb.... Google Alerts is one of my secret weapons to efficiency. It's like "news clipping services" that you used to pay for if you wanted an agency to look for certain subjects in hundreds of newspapers, clip them out, and mail them to you. No longer! It's all digital....and it's all free. Set up any key words with them, and Google Alerts will email you with any web pages, news, blogs, etc. that have the key words in it.
For one example (I have over 50 keywords in use) I have "Steve Axtell" set up in Google Alerts and it emailed this to me on Oct 21st..
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Google Blogs Alert for: "Steve Axtell"
STEVE AXTELL IS DOING HIS VIDEO CHALLENGE
By N JAY n JOEY VENTRILOQUIALLY YOURS(N JAY n JOEY VENTRILOQUIALLY YOURS)
Lights......Camera......AXion! Time once again for the Axtell Puppet Video Challenge! Lots of prizes including a chance to appear in Las Vegas with Terry Fator! If you got what it takes and I know that most of you do, if not all of you ...
VENTRILOQUIALLY YOURS -
http://ventriloquiallyyours.blogspot.com/
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You can subscribe free to Google Alerts here...
http://www.google.com/alerts
Hope it helps you become more productive!
Ax