Too Scared To Cover Costs?

by Jamesnag (no login)


Selling Mailing Services: Getting Started white christmas wrapping paper wrapping paper Another strategy involves repositioning a company to offer a wider selection of services with a more specific customer base. Scott Mallen, President of Spectrum Creative Services (Poughkeepsie, NY), bought a struggling quick print franchise in 1995. In 1996, he exited thefranchise, changed his company’s name to Spectrum Graphics & Print, and created a new “one-stop shop” for local businesses. The company handled creative work, printing, and mailing. It found early success by concentrating on creative andstrategyfor campaigns. Print cost became a non-issue because it absolutely was always bundled in the project. Mallen elaborates, “Our print prices were always higher than what larger printers were charging, but we made it easy for our customers to determine the value of our offering—the entire project was handled by the single person.” ,Flexographic Printing: Five Critical Steps Forward
By Cary Sherburne Published: April 12, 2006 ,home office supplies sticky labels

Posted on Oct 7, 2016, 8:26 AM
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