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It is shrinking but becoming more diverse and responsive...

April 11 2012 at 2:10 PM

  (Login lmritger)
HyperScale Forums
from IP address 70.174.114.252


Response to Hobby is healthy, but changing...

The overall customer base is shrinking... this is pretty much a given. However, the target markets have become more demanding, and manufacturers are responding to those demands with increased diversity of subject matter, delivered to market more quickly thanks to advanced technologies such as online collaboration for everything from research to marketing and CAD use in kit development.

So yes, it's not dying- far from it. It is changing though, and I think the argument can be made that it has changed for the better, particularly from the consumer's point of view. The challenge is to find ways to attract interest to the hobby, and to help stem the outflow of hobby participants, whether they be newcomers or long-time lurkers who tinker with kits but might not realize there's a lot of folks like them out here.

Lynn

"History is not 'was', it 'is'." - William Faulkner

 
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