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I don't recall ever seeing that much marketing for a single card sale before. Prime Time TV, custom made and graded reproductions, it's own auction, etc. It's probable people with disposable income bought into the hype.
Remember, before her story broke there was one sitting on eBay for $28K for months and months. It is amazing what a little publicity will do for you. That guy upped his BIN, then dropped it and turned it into a straight auction once the news of her card broke. As memory serves, his trimmed one then brought far more than either of his BIN prices.
As far as Richard's $35K over/under on the next one, I would only expect it to go that high if another one surfaces quickly. While I agree that the next one will sell for substantially less, it all depends on how soon the next one hits the market. If not soon enough, all the momentum will be lost and its price will return to more realistic levels - kind of a "strike while the iron is hot" thoery.
While most of us are shocked that that card brought 64K the owner is probably shocked that it didn't go for 10x that amount. She was sold a bill of goods by someone and I'm sure she feels bad it didn't bring more, but really she should feel good that she got about twice what the card is really worth and she got to go on National TV.
Obviously I am only joking about the 1869 Peck and Snyder being a 2 million dollar card. With that being said though I could see it being more valuable than it has traded before. With respect to other card prices, and what the card denotes, it really should go for more. Plus there are probably only 20, or so, in the hobby so it is still very scarce. With a mint 9 Caramel Wagner going for over 200k, and it only being a condition rarity, I do feel there is upward potential for the 1869 Peck and Snyders. A million, no, 100k for a nice one? I wouldn't be surprised....
