The idea of the Western is that its real Americana: Rugged individualism, can-do attitude with abilities to match, when "men were men, and women were glad of it", plain-spoken guys who don't mince words and who say what they mean and mean what they say. Cowboys are the traditional version of the modern-day commandos: hyper-masculine, the way every man would like to see himself, not the coffed prissy-man metrosexual of today.
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