Well opening any new business is a perilous thing these days. Even if you have a good product it takes time to build up a customer base. Meanwhile your operating bills keep coming in even if your customers aren't and unless you have deep pockets it's easy to go under. I forget the exact figure now but I think it was something like 70% of new businesses fail within the first couple years. There's a shopping center I go to a few times a year and every time I go I see different businesses- or just empty places where a business had been. I think now the shopping center uses signs with replaceable letters because the name of the businesses changes so often. And I hear business loans are tough as hell to get these days. Big chains like McDonalds or Walmart can afford to build a new store and operate at a loss a couple years but the little guy can't.